Introduction | Humane Science | Coopetition | Tools and Techniques | Applications of Humane Science | Testimonials


“It is a dog eat dog world out there”. “You have to run to stand still”. These are the snapshots which most of are exposed to in the modern world. Competition is such an all-pervading aspect of most people’s lives that this has defined our activities, our schedule, our career paths and even our mental state. At a very early age children are told that the world out there is extremely competitive, that they have to learn new skills every day, that it is all about becoming better than their neighbor, colleague, peer or friend.

While there are some aspects of competition are beneficial, over emphasis on competition affects the collective and finally trickles down to individuals. The other side of competition is Coopetition. While Competition assumes that the world out there is the result of a zero sum game, coopetition presupposes that the pie itself can be extended to accommodate new players. A zero sum game has losers and winners; people win at the cost of others. Therefore the emphasis is on winning – and competition is the essence of this. Coopetition on the other hand states that it is possible for everybody to win. Most aspects of this world are not a zero sum game. You can win with others and not at the expense of others.

What does Coopetition need? It asks for individuals to use their strengths and concentrate on what works for the collective and therefore individuals. Empathy among fellow beings, ability to listen, compassion, trust, recognizing interdependence are some of the essential tools. More than anything coopetition asks for responsibility and compassion.

Objective of Coopetion